ARTICLES & PUBLICATIONS
RECENT INSIGHTS FROM FSO
Beyond Giving Tuesday – Make a more impactful gift
It is okay to pause and reflect on why you are giving, what you want to support, and how your gift will impact the world and benefit people, animals, and/or the planet.
Unlocking AI: How Nonprofits Can Boost Fundraising and Build Connections Donors
The nonprofit sector strives to establish a fair and equitable environment while addressing systemic imbalances and injustices. It's crucial to emphasize that AI should not replace existing staff but rather serve as a tool to enhance and augment the talents and skills of a nonprofit's workforce.
Relationships are Everything – The Importance of Human Connection in Fundraising
True Human Connection is vital to building a lasting relationship with your donors. Since our best donor is our previous donor, it makes sense to spend time and focus on developing and fostering this connection. With our emotional connection to our money, genuine human connection is a pathway to building and growing fundraising revenue.
Trust, Human Connection, and Infrastructure: A guide to building donor and investor relationships
Even people who base their decisions on the numbers, the facts, the balance sheets, and datasets have narratives and emotional attachments to their money.
Free Money is NOT Free
To replicate and create your own lightning moment, it is an investment in time, energy, money, and expertise.
Don’t Kick the Fundraiser and Expect Money to Come
You can't kick an ATM and expect money to come out, so don't kick a fundraiser and expect money to come out. When your program concept is strong, focus on investing in prospective donor research and analytics.